Maison Amarella: Swiss Macarons with Flavours from Around the World

Behind every Maison Amarella macaron lies a story — that of a woman, a passion, and a journey between two cultures.

Born in Riyadh

It all begins in a small kitchen in Riyadh, where Alia Adi, a Swiss native, spends a year immersed in Saudi culture. The local enthusiasm for macarons is immediate and striking. But what catches Alia's attention is the absence of macarons with local flavours. She sees an opportunity where others see a saturated market.

After years of experimentation and an enduring passion, Alia takes the leap. She opens an online shop and begins crafting her macarons in her own kitchen, delivering them personally across Riyadh. Her bet: to marry the French technique of the macaron with the oriental flavours clearly missing in the market, such as safran, cardamom, tahini and kleeja. This last flavour, which became her signature one, was inspired by the traditional Saudi Kleeja, a delicate cookie filled with date syrup and a mix of local spices. The result exceeds her expectations — and those of her customers.

Back to Switzerland: Founding Maison Amarella

After a year in Riyadh and a concrete investment offer, Alia returns to Switzerland to establish her project in her hometown of Fribourg. The ambition is clear from the start: to make Maison Amarella a brand that embodies Swiss craftsmanship while embracing flavours from every corner of the world.

The production laboratory is set up in Saint-Aubin (FR), a few kilometres from Fribourg. A small team of three comes together, and production quickly reaches 2000 macarons per day. Every ingredient is selected to the highest quality standards — focusing on local products.

Swiss Made, World Flavours

What fundamentally sets Maison Amarella apart in the Swiss artisan macaron market is this commitment to taking your palate on a journey without ever leaving Switzerland. Each new collection draws inspiration from a different food culture:

• Guillaume Tell — a tribute to Switzerland: läckerli, Wallis apricot, raisinée, Bénichon
• Rising Sun — the flavours of Asia: matcha tea, yuzu, black sesame
• Sweet Desert — the Middle East on your tongue: kleeja, rose water, saffron and cardamom
• Villars Chocolate — a local partnership with the iconic Fribourg chocolate house

Recognition Beyond Borders

Maison Amarella's approach has not gone unnoticed. Gault & Millau, the Swiss gastronomic reference, dedicated an article to the brand, praising its unique approach that blends Swiss excellence with cultural openness. Read the article 👉 Gault & Millau 

Discover Our Collections

Curious to travel through flavours? All of Maison Amarella's Swiss Made macarons collections are available with delivery in 24–48 hours across Switzerland. Build your own personalised selection or offer a box as a gift — the packaging is beautiful, the surprise guaranteed.

👉 Discover Maison Amarella Macarons